The Best of Both Worlds： Internet Shopping on the High Street

　　The Best of Both Worlds： Internet Shopping on the High Street

　　介绍

　　互联网购物将达到高街，砖块和迫击炮商店利用物联网（物联网）和总是连接今天的智能手机携带购物者结合的好处，在线与物理存在的优势。

　　线上与商店；优势与劣势

　　只有互联网零售商似乎已经把传统商店的所有者处于劣势。节省了成本的物理处所的费用，并有能力为客户提供方便的访问，在任何时间或任何地点，在线企业已经能够开始和增长较快，成本低。商品和服务的在线继续增加2013在英国多达16%的销售，根据IMRG凯捷e零售业销售指数。根据英国零售业协会的评论和数据显示，高街的市场状况仍然具有挑战性，而且没有什么增长。

　　The current surge in online business， however， is not due to the success of pure Internet retailers alone， but also reflects the way traditional stores are developing multi-channel strategies that combine in-store sales with Internet as well as mobile commerce via smartphones and tablets. Some chains with an established nationwide network of stores have successfully exploited their infrastructure to offer click-and-collect as a convenient and cost-effective delivery option.

　　On the other hand， some online retailers are becoming attracted to the advantages of owning one or more physical stores. A survey by Royal Mail， reported in the Financial Times， found that just over 40% of small online-only retailers said they would seek space in a physical store during 2014. Between online and conventional stores， today’s retail sector is complex and multi-faceted. Both models have strengths and weaknesses.